Heidi A. Olinger is the founder and chief executive officer of Pretty Brainy and serves as president of the Board of Directors. Heidi launched Pretty Brainy in 2008 with the goal of designing innovative learning that respects girls' genuine interests and evaluation of science, technology, and math.

Pretty Brainy received its first funding to develop STEAM-inspired apparel for girls, which in 2009 won the highest honor from the Mom's Choice Awards (R). In 2010, Heidi led a pilot workshop in The STEM of Fashion Design (TM) that resulted in Pretty Brainy fully pivoting in the direction of designing and delivering experiential learning steeped in real-world implications and outcomes. Consistent with this new direction, in 2013 Pretty Brainy became a 501(c)(3) nonprofit organization with the mission of Empowering Girls to Gain STEAM.