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Les remarques a l'epreuve de la pratique

Les remarques a l'epreuve de la pratique

Identifier et analyser les derives et les erreurs couramment observees dans la pratique des marques, pour apprendre d'elle

by Jean-Noel Kapferer
Paperback
Publication Date: 01/01/2002

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Chapitres courts centres sur une idee forte.
ISBN:
9782708127340
9782708127340
Category:
Business & management
Format:
Paperback
Publication Date:
01-01-2002
Language:
French
Publisher:
Eyrolles Group
Pages:
218
Dimensions (mm):
234x156x12mm
Weight:
0.31kg
Jean-Noel Kapferer

Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. An Emeritus professor at HEC Paris, he has been a consultant to many European, Asian and American corporations. He is the author of international bestseller New Strategic Brand Management, and Kapferer on Luxury (published by Kogan Page).

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