Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
- ISBN:
- 9780820468310
- 9780820468310
-
Category:
- Media studies
- Format:
- Paperback
- Publication Date:
-
11-10-2004
- Publisher:
- Peter Lang Publishing Inc
- Country of origin:
- United States
- Pages:
- 322
- Dimensions (mm):
- 220x150mm
- Weight:
- 0.47kg
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