Helen Paiba is known as one of the most committed, knowledgeable and acclaimed children's booksellers in Britain. For more than twenty years she owned and ran the Children's Bookshop in Muswell Hill, London, which under her guidance gained a superb reputation for its range of children's books and for the advice available to its customers.

Helen was involved with the Booksellers Association for many years and served on both its Children's Bookselling Group and the Trade Practices Committee. In 1995 she was given honorary life membership of the Booksellers Association of Great Britain and Ireland in recognition of her outstanding services to the association and to the book trade. In the same year the Children's Book Circle (sponsored by Books for Children) honoured her with the Eleanor Farjeon Award, given for distinguished service to the world of children's books.

She retired in 1995 and now lives in London.