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Major Gift Essentials

Major Gift Essentials

Everything You Need to Know to Secure Big Gifts

by Scott C. Stevenson
Publication Date: 12/07/2013
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Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.

Important topics covered include:

Pursuing estate gifts

Assessing donor preferences

Leveraging existing endowments

Naming opportunities

Promoting bequests

Soliciting major gifts

Strategies for first-time donors

Donor communication

Capital campaigns

Endowment agreements

Leveraging board members


Cumulative giving

Financial assessment

Donor referrals

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Non-profitmaking organizations
Publication Date:
John Wiley & Sons Inc
Country of origin:
United States
Dimensions (mm):

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