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Malcolm Mcdonald on Marketing Planning

Malcolm Mcdonald on Marketing Planning

Understanding Marketing Plans and Strategy

by Malcolm McDonald
Paperback
Publication Date: 03/11/2016
RRP  $46.00 $42.75

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.

With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.

ISBN:
9780749478216
9780749478216
Category:
Sales & marketing management
Format:
Paperback
Publication Date:
03-11-2016
Language:
English
Publisher:
Kogan Page, Limited
Country of origin:
United Kingdom
Edition:
2nd Edition
Dimensions (mm):
235x154.99x10.01mm
Weight:
0.3kg

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