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Management Decision-Making, Big Data and Analytics

Management Decision-Making, Big Data and Analytics

by Simone GresselNazim Taskin and David Pauleen
Paperback
Publication Date: 26/10/2020

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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: 

  • Big data
  • Analytics
  • Managing emerging technologies and decision-making
  • Managing the ethics, security, privacy and legal aspects of data-driven decision-making 

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. 

 
ISBN:
9781526492005
9781526492005
Category:
Business & management
Format:
Paperback
Publication Date:
26-10-2020
Language:
English
Publisher:
SAGE Publications, Incorporated
Country of origin:
United States
Dimensions (mm):
228.6x152.4mm
Weight:
0.54kg

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