For upper-level undergraduate and first-year MBA courses in managerial and applied economics.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text.
To strengthen students' ability to use Excel -a critical skill in today's job market- new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.
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