Free shipping on orders over $99
Managing Corporate Social Responsibility

Managing Corporate Social Responsibility

A Communication Approach

by W. Timothy Coombs and Sherry J. Holladay
Paperback
Publication Date: 02/09/2011

Share This Book:

23%
OFF
RRP  $61.95

RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

$47.80
or 4 easy payments of $11.95 with
afterpay
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.



Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
ISBN:
9781444336450
9781444336450
Category:
Management & management techniques
Format:
Paperback
Publication Date:
02-09-2011
Language:
English
Publisher:
John Wiley and Sons Ltd
Country of origin:
United Kingdom
Pages:
208
Dimensions (mm):
231x153x11mm
Weight:
0.29kg

This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro: 2 working days
NSW Metro: 2 working days
NSW Rural: 2-3 working days
NSW Remote: 2-5 working days
NT Metro: 3-6 working days
NT Remote: 4-10 working days
QLD Metro: 2-4 working days
QLD Rural: 2-5 working days
QLD Remote: 2-7 working days
SA Metro: 2-5 working days
SA Rural: 3-6 working days
SA Remote: 3-7 working days
TAS Metro: 3-6 working days
TAS Rural: 3-6 working days
VIC Metro: 2-3 working days
VIC Rural: 2-4 working days
VIC Remote: 2-5 working days
WA Metro: 3-6 working days
WA Rural: 4-8 working days
WA Remote: 4-12 working days

Reviews

Be the first to review Managing Corporate Social Responsibility.