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Marketing Communications

Marketing Communications

Objectives, Strategy, Tactics

by Larry PercyJohn R. Rossiter and Lars Bergkvist
Paperback
Publication Date: 08/09/2018

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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
ISBN:
9781526438652
9781526438652
Category:
Sales & marketing
Format:
Paperback
Publication Date:
08-09-2018
Language:
English
Publisher:
SAGE Publications, Limited
Country of origin:
United Kingdom
Dimensions (mm):
246.13x190.5x30.48mm
Weight:
1.1kg

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