This book is being used at: Monash University, University of Auckland, University of Wollongong, Griffith University, Macquarie University, University of Tasmania, University of Technology Sydney, Flinders University, Charles Sturt University
The 4th edition of Elliott’s Marketing has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that you will find easy to follow and understand. The new edition of this series has included a number of regional case studies designed to help illustrate the relevance and importance of marketing topics covered in class in a real-world context. To align with the skills required of modern marketers the author team has included a brand-new chapter dedicated to Data and Analytics.
Led by experienced marketer and marketing researcher Professor Greg Elliott, alongside an all-star author team this edition has been designed to ensure each student who uses this resource will complete their unit with a rich foundation of skills and knowledge necessary to succeed in their future studies and career.
Now available as a full colour printed textbook with an interactive eBook code included, Marketing enables you to master concepts and succeed in assessment by taking the roadblocks out of self-study, with features like Concept Check questions (end of chapter quizzes that are found throughout the text and provide instant feedback to provide you with guidance for further study) that are designed to help you get the most out of learning.
Features
Accessible Content: Insightful and engaging content delivered in concise, digestible chunks to support your engagement.
New Chapter: A brand new chapter on Data and Analytics covers this crucial topic that affects the majority of marketers in the real world.
Aligned Content: Unlike many existing marketing resources, this new edition is designed specifically to align with the most common topics in a marketing unit.
The 4th edition of Elliott’s Marketing has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that you will find easy to follow and understand. The new edition of this series has included a number of regional case studies designed to help illustrate the relevance and importance of marketing topics covered in class in a real-world context. To align with the skills required of modern marketers the author team has included a brand-new chapter dedicated to Data and Analytics.
Led by experienced marketer and marketing researcher Professor Greg Elliott, alongside an all-star author team this edition has been designed to ensure each student who uses this resource will complete their unit with a rich foundation of skills and knowledge necessary to succeed in their future studies and career.
Now available as a full colour printed textbook with an interactive eBook code included, Marketing enables you to master concepts and succeed in assessment by taking the roadblocks out of self-study, with features like Concept Check questions (end of chapter quizzes that are found throughout the text and provide instant feedback to provide you with guidance for further study) that are designed to help you get the most out of learning.
Features
Accessible Content: Insightful and engaging content delivered in concise, digestible chunks to support your engagement.
New Chapter: A brand new chapter on Data and Analytics covers this crucial topic that affects the majority of marketers in the real world.
Aligned Content: Unlike many existing marketing resources, this new edition is designed specifically to align with the most common topics in a marketing unit.
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