Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

KEY TOPICS: Understanding Marketing Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Shaping the Market Offerings; Delivering Value; Communicating Value; Managing the Marketing Organization

MARKET: For marketing professionals who place special emphasis to creativity and imagination in marketing management.