While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haleys renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.
- ISBN:
- 9780170189392
- 9780170189392
-
Category:
- Sales & marketing
- Format:
- Mixed media product
- Publication Date:
-
01-11-2011
- Publisher:
- Cengage Learning Australia
- Country of origin:
- Australia
- Pages:
- 570
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