Marketing That Matters: 10 Practices to Profit Your Business and Change the World

Marketing That Matters: 10 Practices to Profit Your Business and Change the World

10 Practices to Profit Your Business and Change the World

by Chip Conley

Paperback / softback Publication Date: 01/01/2018

  $40.35
Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
ISBN:
9781576753835
9781576753835
Category:
Sales & marketing
Format:
Paperback / softback
Publication Date:
01-01-2018
Language:
English
Publisher:
Berrett-Koehler
Country of origin:
United States
Pages:
216
Dimensions (mm):
85x56x6mm
Weight:
0kg
Chip Conley

Chip Conley is a New York Times bestselling author, hospitality entrepreneur, and leader at the forefront of the sharing economy. At age 26, he founded Joie de Vivre Hospitality and turned it into the secondlargest boutique hotel brand in the U.S. Chip is now the Strategic Advisor for Hospitality and Leadership at Airbnb. He is the recipient of hospitality's highest honor, the Pioneer Award.

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