With the continuing growth of interest in marketing there has developed a parallel concern for the history of marketing thought and the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics. However, the relevant sources themselves remain difficult to access, especially those that are over fifteen years old. Marketing gathers together the seminal contributions to the development of the marketing discipline, combining the best of both the American and European literature on the topic, and covering a period of over 70 years. The most comprehensive reference work of its kind, this set includes 162 articles charting both the development and the current debates in the field. The material has been arranged thematically to help navigate the reader through the field. There will also be a new introduction and a thorough index, making this set an invaluable reference tool for both academics and practitioners in the field.
- ISBN:
- 9780415213967
- 9780415213967
-
Category:
- Sales & marketing
- Format:
- Mixed media product
- Publication Date:
-
15-02-2001
- Language:
- English
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Pages:
- 3080
- Dimensions (mm):
- 234x156x193.04mm
- Weight:
- 5.15kg
Our Australian supplier has this title on order. You can place a backorder for this title now and we will ship it to you when it becomes available.
While we are unable to provide a delivery estimate, most backorders will be delivered within 120 days. If we are informed by our supplier that the title is no longer available during this time, we will cancel and refund you for this item. Likewise, if no delivery estimate has been provided within 120 days, we will contact our supplier for an update. If there is still no delivery estimate we will then cancel the item and provided you with a refund.
If we are able to secure you a copy of the title, our supplier will despatch it to our Sydney warehouse. Once received we make sure it is in perfect condition and then despatch it to you via the Australia Post eParcel service, which includes online tracking. You will receive a shipping notice from us when this occurs.
Share This Book: