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Mass Communication Research Methods

Mass Communication Research Methods

by Simon CottleAnders Hansen Chris Newbold and others
Paperback
Publication Date: 20/05/1998

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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
ISBN:
9780333617106
9780333617106
Category:
Media studies
Format:
Paperback
Publication Date:
20-05-1998
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Pages:
360
Dimensions (mm):
216x140x20mm
Weight:
0.46kg
Anders Hansen

Dr Anders Hansen is a Swedish psychiatrist, speaker and award-winning author with his own TV series exploring the human brain.

His books have sold several million copies and topped bestseller lists around the world. Anders is the winner of the book of the year Big Health Award 2017 and 2019, and Sweden's Mensa Prize 2018. He is the author of The Happiness Cure, The Attention Fix and The Mind-Body Method.

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