McQuail's Reader in Mass Communication Theory provides an invaluable resource of statements from the key authorities drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. The book is designed as a companion to the best-selling textbook McQuail's Mass Communication Theory, but can also be used independently of that text. The book is divided into ten parts: *Origin and Development *Approaches and Conceptual Issues *Mass Media and Society *From Old to New Media *Normative Theory *Global Mass Communication *Media Organization and Production *Media Content *The Media Audience *Mass Media and Effects