Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:



The national news
Interviews
Free publicity
Writing news releases
Avoiding common media mistakes
Handling negative publicity
Responding to reporters
Employee engagement
Media coverage
Online pressrooms
Radio and TV exposure
Strategic partnerships
Hotsheets
Media databases
Special events
Media buyers
Media archives
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.