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Messengers : 8 ways to get heard

Messengers : 8 ways to get heard

Who We Listen to, Who We Don't, and Why

by Stephen Martin and Joseph Marks
Paperback
Publication Date: 28/04/2020
24%
OFF
RRP  $19.99 $15.25

A ground-breaking and forensic study of how people get their message across

Why can some people effortlessly command the attention of everyone in the room?

What makes some individuals seem immediately credible and others appear inherently untrustworthy? And how is it that precisely the same idea can be enthusiastically embraced or roundly rejected depending on who has put it forward?

When we talk to others, we assume that they are carefully weighing our words and arguments. But these are far from being the only factors that hold sway.

In this groundbreaking new book, bestselling behavioural scientists Stephen Martin and Joseph Marks explore the eight powerful human traits that help determine whether what we have to say gets heard or lands on deaf ears. They show how seemingly irrelevant details about our demeanour influence others' responses. They explain how trust is won, even when it may not be deserved. They show how the most trivial of signals - like the shape of our face, the shoes we wear or the car we drive - can influence how people respond to us.

And in a world of uncertainty and fake news they demonstrate how, increasingly, the Messenger is the Message.

ISBN:
9781847942371
9781847942371
Category:
Social
Format:
Paperback
Publication Date:
28-04-2020
Language:
English
Publisher:
Penguin Random House
Country of origin:
United Kingdom
Pages:
336
Dimensions (mm):
195x129x20mm
Weight:
0.24kg
Stephen Martin

Steve Martin is the CEO of Influence at Work (UK). Together with Dr Noah Goldstein and Dr Robert Cialdini he is co-author of the New York Times, Wall Street Journal and Business Week International bestseller Yes! 50 Secrets from the Science of Persuasion, which to date has sold a million copies and has been translated into 26 languages. Yes! was long-listed for the Royal Society’s annual prize for science writing and featured in Harvard Business Review’s prestigious ‘Breakthrough Ideas for Business' list.

Steve's work has featured in broadcast and print media across the world, including BBC TV and Radio, MSNBC, The Times, Sunday Telegraph, Guardian, New York Times and Wired. Over 2 million people read his regular business columns, including his ‘Persuasion’ page in the British Airways inflight magazine and his features for the Harvard Business Review. He is a guest lecturer on executive education programmes at the London School of Economics, the Judge Business School, Cambridge, and Harvard Business School.

Joseph Marks

Joseph Marks is a doctoral researcher at University College London. His research focuses on people's perceptions of themselves and how their environment and others influence their cognition and decisions. He holds a Master's degree in Social Cognition from University College London and an undergraduate degree in Psychology from the University of Birmingham. His research with Influence at Work has been applied across a variety of business and public policy settings, including financial regulation, healthcare and public transport.

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