This work investigates the dichotomy between the notion of polluting cities and rural idyll. Examining the emergence of the farm pollution problem in Britain in the 1980s, the book traces the resulting change in public opinion leading to a new "moralizing" of the countryside. Drawing on research carried out amongst dairy farmers, National River Authority Pollution Inspectors, agricultural advisers and environmental campaigners, the author discusses whether it is unacceptable to pollute in a farming environment or merely an unfortunate side-effect of dairy production processes in the 1990s. The author examines issues such as effluents in the environment; farm pollution regulation in the 1970s and 1980s; pollution control; and risk and regulatory science.