Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise and trademarks, just to name a few. This second edition contains a new chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on related and unrelated products, and the Internet information on vendors and other resources.
- ISBN:
- 9780742504318
- 9780742504318
-
Category:
- Museology & heritage studies
- Format:
- Paperback
- Publication Date:
-
26-09-2000
- Language:
- English
- Publisher:
- Bloomsbury Publishing PLC
- Country of origin:
- United States
- Edition:
- 2nd Edition
- Pages:
- 288
- Dimensions (mm):
- 230x148x18mm
- Weight:
- 0.45kg
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