Helena Garcia was born in Spain and schooled there until she decided to do her last year of High School in Las Vegas. During her second year of university back in Spain, she joined the Erasmus programme and went to the UK to finish her studies at Leeds University.

Later, she was given the chance to take over a beautiful Victorian apothecary in which she developed her own brand of fashion accessories and oddities. Helena competed in the Great British Bake Off 2019 and her eccentric style, spooky approach and fun-loving personality made her an exceptionally popular contestant. Obsessed with anything witchy, Helena’s mission is to inspire everyone to live like every day is Halloween. She still lives in Leeds with husband Will, daughter Flora and rescue wolfdog Kato.

Jess Rose is an illustrator and designer living in Yorkshire, England. She has loved to draw her entire life, creating characters and helping tell stories that children can relate to. She has two children and uses her experience as a parent to inspire her work.