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My Personal Brand

My Personal Brand

A Guide for the New Author or Soloist

by Jennifer Lancaster
Paperback
Publication Date: 27/09/2023

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RRP  $24.75

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Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means that news media and podcasters will start to chase you, instead of you chasing them. If in business, you may also start commanding premium rates.

To be positioned well, to stand out in the market, it takes bravery. You'll want to capitalise on your superpower and learn how to position your brand. In this book, you will learn about crafting an origin story, why to have a customer-focused mission, and how to create a slogan.


Your personal values and key messages will be central to your new personal brand - as authenticity is key.

  • Learn how to get a personal brand style guide and media kit together.
  • Find out the differences between print-on-demand publishing and private book sales funnels
  • Explore monetisation when blogging or publishing
  • And score inside tips from this book writing coach and lifelong student of marketing


Use the book's exercises to get all the elements together to form a cohesive Personal Brand.

ISBN:
9780994510587
9780994510587
Category:
Economics
Format:
Paperback
Publication Date:
27-09-2023
Language:
English
Publisher:
Power of Words
Country of origin:
Australia
Dimensions (mm):
215x180x1mm
Weight:
0.25kg

This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.

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Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro: 2 working days
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NSW Remote: 2-5 working days
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NT Remote: 4-10 working days
QLD Metro: 2-4 working days
QLD Rural: 2-5 working days
QLD Remote: 2-7 working days
SA Metro: 2-5 working days
SA Rural: 3-6 working days
SA Remote: 3-7 working days
TAS Metro: 3-6 working days
TAS Rural: 3-6 working days
VIC Metro: 2-3 working days
VIC Rural: 2-4 working days
VIC Remote: 2-5 working days
WA Metro: 3-6 working days
WA Rural: 4-8 working days
WA Remote: 4-12 working days

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