"New Media Cultures" provides a comprehensive analysis of the value of
cultural studies in the face of new media, and the changes necessary for
cultural studies to tackle the issues that new media presents. Drawing
from the active audience thesis developed in cultural studies of the
media, "New Media Cultures" focuses on the increased interactivity in
contemporary culture and shows how this has become integrated into the
production and consumption of cultural forms. Critical areas
investigated include: game culture, the internet, the digital
transformation of film and television, intellectual property, forms of
interactivity, the significance of the user and cultural production in
new media. "New Media Cultures" is accompanied by a website, which
complements the books and enables students to develop their
understanding further. "New Media Cultures" provides a unique approach
for thinking about, and engaging with, the shifting media landscape and
will be of great value for both students and scholars engaged in media
and cultural studies.