No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts.

Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals.

New Sales. Simplified. is the answer.

You'll learn how to:

* Identify a strategic, finite, workable list of genuine prospects

* Draft a compelling, customer-focused "sales story"

* Perfect the proactive telephone call to get face-to-face with more prospects

* Use email, voicemail, and social media to your advantage

* Overcome-even prevent-every buyer's anti-salesperson reflex

* Build rapport, because people buy from people they like and trust

* Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers

* Make time in your calendar for business development activities

* And much more Packed with examples and anecdotes,

New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.