In the third edition of this textbook, Paul Burns guides you through the start-up process by working through the three key phases of his New Venture Creation Framework: Research, Business Model Development and Launch. At every stage, crucial steps and considerations are revealed to support you to start your new business. Practical advice is combined with rigorous academic research and relevant case studies to help you envision your own venture. Discover the author's unique approach and helpful guidance: A fictional running case study. Sofa-bed factory, applies thematic concepts to a familiar example, A wide variety of case studies cover a range of organisations, from 'side hustles' to conglomerates. New cases for this edition include the Timpson Group, Gymshark, Natty's Jerk Shack and Stem & Glory, Explore Further sections offer academic insights and demonstrate how theory can influence your entrepreneurial practice, Each chapter concludes with a Summary and Action Points, consolidating learning and prompting you to apply knowledge to your own ideas. Scan the OR code to access additional resources at no extra cost. These include: The Digital Links Booklet, which provides links to useful websites and interviews with featured entrepreneurs, The interactive Digital Workbook, to be used with the Summaries and Action Points in order to assess the viability of your venture, Interactive quizzes. The third edition of this popular textbook is essential reading for students of any undergraduate or postgraduate module in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs, as well as for those who want a reference guide to starting their own business outside of the academic setting.