Without an instruction manual to realize his dreams, Ernesto had to rely on his curiosity and relentless pursuit to find a way to combine his analytical background in systems engineering with his desire for creating community using food and hospitality. Ernesto shares stories about how an eating disorder leads to building software for nightclubs, baking up a bread company in his apartment, and ultimately creating a career at the intersection of his passions and skills.

NewBee contains the lessons learned while exploring the fields of flowers through high school, college, and the postgraduate worlds. Applying the ideas discussed in NewBee gives everyone the ability to discover their passions, create their honey, and realize their dreams.