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Nike Culture

Nike Culture

The Sign of the Swoosh

by Robert Goldman and Stephen Papson
Hardback
Publication Date: 29/12/1998
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On order from our Australian supplier to our Sydney warehouse.

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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
ISBN:
9780761961482
9780761961482
Category:
Advertising industry
Format:
Hardback
Publication Date:
29-12-1998
Language:
English
Publisher:
SAGE Publications Inc
Country of origin:
United States
Pages:
208
Dimensions (mm):
240x199x18mm
Weight:
0.63kg

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You can find this item in:

Cultural studies Sociology & anthropology Advertising Advertising industry Sociology Media Social & cultural anthropology Anthropology
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