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No Fear, No Failure

No Fear, No Failure

Five Principles for Sustaining Growth Through Innovation

by Lorraine Marchand
Hardback
Publication Date: 10/02/2026

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ISBN:
9780231219204
9780231219204
Category:
Business & management
Format:
Hardback
Publication Date:
10-02-2026
Publisher:
Columbia University Press
Country of origin:
United States
Pages:
304
Dimensions (mm):
216x140mm
Lorraine Marchand

Lorraine Marchand is general manager of life sciences at IBM Watson Health and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and she cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School.

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