Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with ideas and strategies to maximize the impact and effectiveness of their websites. From adding social media or an online press room to driving traffic or enhancing features, this manual has it all.
Important topics covered include:
Customizable pages
Guest books
Incorporating sponsor information
Social media strategies
RSS feeds
Online pressrooms
Online publications
Website copy
Blogs
Website marketing
Donor outreach
Online registrations
Virtual tours
Marketing
Mass emails
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
- ISBN:
- 9781118692240
- 9781118692240
-
Category:
- Non-profitmaking organizations
- Format:
- Paperback
- Publication Date:
-
09-07-2013
- Language:
- English
- Publisher:
- John Wiley & Sons Inc
- Country of origin:
- United States
- Pages:
- 64
- Dimensions (mm):
- 279x216x3mm
- Weight:
- 0.17kg
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