Includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Techniques and Technologies
Hardback
Publication Date: 31/03/2011
- ISBN:
- 9781609601898
- 9781609601898
- Category:
- Advertising
- Format:
- Hardback
- Publication Date:
- 31-03-2011
- Publisher:
- IGI Global
- Country of origin:
- United States
- Pages:
- 350
- Dimensions (mm):
- 280x216x20mm
- Weight:
- 0.99kg
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You can find this item in:
Graphical & digital media applications
Internet: general works
Advertising
Sales & marketing
Microprocessors
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