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Online Public Relations

Online Public Relations

A Practical Guide to Developing an Online Strategy in the World of Social Media

by Philip Young and David Phillips
Paperback
Publication Date: 03/05/2009

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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
ISBN:
9780749449681
9780749449681
Category:
Public relations
Format:
Paperback
Publication Date:
03-05-2009
Language:
English
Publisher:
Kogan Page Ltd
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
288
Dimensions (mm):
230x150x15mm
Weight:
0.45kg
David Phillips

Dr David Phillips, BSc(Hons), PhD, ThA, had a career as a research scientist with the Australian Government.

Following his retirement in 2002, in an honorary capacity, he led the development of the Festival of Light South Australia into the national organisation FamilyVoice Australia and made numerous submissions to government inquiries on public policy issues. He retired as National Director in 2016.

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