Outside Insight: How to use data to understand the future and transform your business

Outside Insight: How to use data to understand the future and transform your business

by Jorn Lyseggen

Publication Date: 12/10/2017

15%
OFF
RRP  $35.00 $29.90
"Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal factors, without the tools to look beyond your industry and act on data from outside you're just trying to grow in the dark. Drawing on examples of transformative data-led decisions made by Nike, L'Oreal, Manchester United, Barack Obama and many more - like choosing simple product repackaging over expensive ad campaigns, or football clubs using customized intelligence to gauge a foreign player's popularity - Outside Insight offers a persuasive account of the most powerful strategic tool available to today's forward-looking organizations. Delivering real-time intelligence through monitoring all mentions online, in the press and even on TV and radio, Meltwater's software is unique in the world - and now this book, packed with useful tips, opens up a 3-D understanding of the marketplace which is applicable to any industry in any role."
ISBN:
9780241288269
9780241288269
Category:
Data analysis: general
Publication Date:
12-10-2017
Publisher:
Penguin UK
Edition:
1st Edition
Pages:
320
Dimensions (mm):
0x0x0mm
Weight:
0kg

This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 1-2 weeks of you placing order. An overall delivery estimate to you, (arrival time to A&R + delivery via post to your address) can be found below.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

 

An overall delivery time for this item, including the 1-2 week arrival time to A&R, to your address is:

NSW Metro: 9- 12 working days.
NSW Regional: 10 - 15 working days.
VIC & SA Metro: 10 - 13 working days.
VIC & SA Regional: 10 - 15 working days.
QLD Metro: 10 - 15 working days.
QLD Regional: 14 - 22 working days.
TAS: 10 - 15 working days.
WA Metro: 10 - 15 working days.
WA Regional: 13 -16 working days.
NT Metro: 13 - 16 working days.
NT Regional: 14 - 22 working days.

Customer Reviews

Be the first to review Outside Insight: How to use data to understand the future and transform your business.