"Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal factors, without the tools to look beyond your industry and act on data from outside you're just trying to grow in the dark. Drawing on examples of transformative data-led decisions made by Nike, L'Oreal, Manchester United, Barack Obama and many more - like choosing simple product repackaging over expensive ad campaigns, or football clubs using customized intelligence to gauge a foreign player's popularity - Outside Insight offers a persuasive account of the most powerful strategic tool available to today's forward-looking organizations. Delivering real-time intelligence through monitoring all mentions online, in the press and even on TV and radio, Meltwater's software is unique in the world - and now this book, packed with useful tips, opens up a 3-D understanding of the marketplace which is applicable to any industry in any role."
- Data analysis: general
- Publication Date:
- Penguin UK
- 1st Edition
- Dimensions (mm):
This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 1-2 weeks of you placing order. An overall delivery estimate to you, (arrival time to A&R + delivery via post to your address) can be found below.
Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.
An overall delivery time for this item, including the 1-2 week arrival time to A&R, to your address is:
NSW Metro: 9- 12 working days.
NSW Regional: 10 - 15 working days.
VIC & SA Metro: 10 - 13 working days.
VIC & SA Regional: 10 - 15 working days.
QLD Metro: 10 - 15 working days.
QLD Regional: 14 - 22 working days.
TAS: 10 - 15 working days.
WA Metro: 10 - 15 working days.
WA Regional: 13 -16 working days.
NT Metro: 13 - 16 working days.
NT Regional: 14 - 22 working days.