Oversubscribed is the guide to transforming your business into one which customers fight over Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but also will have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. In this new edition, you will learn:
- The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do.
- Specific steps for getting into the mind of your customer so they only want to buy from your business.
- How to structure campaigns and product launches that systematically get your business Oversubscribed.
- How to impliment a process of signalling to market and collecting signals back from market to build up desire and demand for your products and services.