Complementary and alternative medicine (CAM) is a fascinating and fast-changing area of medicine. This book explores the challenging issues associated with CAM in the context of the social, political and cultural influences that shape people's health. This book provides an overview of social change, consumption and debates arising from the increased public interest in CAM, arguing for and against different classifications. It discusses how CAM developed in a political and historical context, critically assessing the importance of ethics and values to CAM practice and how these inform what practitioners do. The book continues by analysing the question of what people want, the changing contested nature of health, and the nature of personal and social factors associated with the use of CAM. Examining the diversity of settings in which CAM takes place the book explores the social, political and economic milieu in which CAM is provided and used.