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Truth and Power at the Coca-Cola Company

by Constance Hays
Paperback
Publication Date: 01/04/2005

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'Colourful and timely'The Saturday Telegraph

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one- a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
ISBN:
9780099472575
9780099472575
Category:
Food manufacturing & related industries
Format:
Paperback
Publication Date:
01-04-2005
Publisher:
Cornerstone
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
496
Dimensions (mm):
198x129x30mm
Weight:
3.41kg

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