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Pour

Pour

Marketing Success Starts with the Right Ingredients

by Lauren Young
Paperback
Publication Date: 27/09/2011
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Pour - Marketing Success Starts With the Right Ingredients is the first of four books in the Freshly Baked Communications series for marketing excellence. Pour, along with Stir, Watch, and Serve, offers substantial and easy-to-understand advice to consider when promoting a brand to leave a memorable and favorable impression within your industry. Pour will show novice and accomplished entrepreneurs how to: --Gain exposure and credibility with their clients to drive brand engagement and brand loyalty --Understand if you are using the right tactics to market to your target audience --Market to society as a whole (it's really simple!)
ISBN:
9781937443023
9781937443023
Category:
Entrepreneurship
Format:
Paperback
Publication Date:
27-09-2011
Publisher:
Writers of the Round Table Press
Country of origin:
United States
Pages:
84
Dimensions (mm):
203x127x5mm
Weight:
0.1kg
Lauren Young

Dr. Lauren Young is an American academic and Policy Consultant specializing in security and defense issues. Dr. Young has previously taught at the London School of Economics in the Department of International History where she won several university-wide teaching awards. She also advises on policy issues and attends World Economic Forum events at Davos, Geneva and New York City on behalf of her clients.

Dr. Young has been a contributor to the LSE Book Review and reviews manuscripts for the UCLA Journal of Terrorism and Political Violence. Dr. Young has also worked at the US Department of State at the US Mission to the United Nations and the US Embassy in London as a Political Advisor on issues including Nuclear Non-Proliferation, International Peace and Security and Cyber Security.

Dr. Young is a Trustee at the National Committee of American Foreign Policy and a Fellow at the Royal United Services Institute, London. She sits on the Advisory Board of the Yale Jackson Institute for Global Affairs, the Yale Development Council and the Yale Parents Leadership Council. She holds a B.A. from Yale University, M.A. from The Courtauld Institute, London and MPhil/PhD from King's College, University of London.

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