Are you experiencing an increase in your electricity costs that is hurting your bottom line? Do you know how the electricity market works and why costs are increasing? Do you want to have a clear and concise framework that you can follow to take control, reduce your costs and increase your profits? Power Profits explains the electricity game including who the players are, the rules that they want you to follow and the rules you can leverage to beat them at their own game. It provides a framework that you can put in place to reduce costs and increase profits. Power Profits demystifies the electricity market from the perspective of an electricity user and shows you how you can use that knowledge to reduce costs by up to 30-50%. This book explains that Australian National Electricity Market and how it operates form an end user perspective and sets out a concise framework for you to follow to make significant and immediate electricity cost savings for your business. "Michael Williams is one of Australia's leading energy cost reduction practitioners. He knows how the game is played." - Simon Brown, Managing Director ResourceCo "This book changes the conversation from complaining about electricity cost increases to practical steps you can take to reduce electricity costs." - Mark Woodhead, Managing Director Ausminco and Adchem "Michael Williams has the experience, practical understanding and analytical ability to succinctly share his highly successful methods for reducing electricity costs." - Paul McArdle, Managing Director Global-Roam