Free Shipping on Order Over $60
AfterPay Available
Principles and Practice of Marketing

Principles and Practice of Marketing

by Jim Blythe
Hardback
Publication Date: 10/12/2013
27%
OFF
RRP  $308.25 $226.50
or 4 easy payments of $56.62 with
afterpay
This item qualifies for FREE delivery
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing!

Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e.

An
ISBN:
9781446273999
9781446273999
Category:
Sales & marketing
Format:
Hardback
Publication Date:
10-12-2013
Publisher:
SAGE Publications Ltd
Country of origin:
United Kingdom
Edition:
3rd Edition
Pages:
800
Dimensions (mm):
265x195x38mm
Weight:
1.74kg

This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 7-10 working days of you placing an order.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro 2 working days

NSW Metro 2 working days 

NSW Rural 2-3 working days

NSW Remote 2-5 working days

NT Metro 3-6 working days

NT Remote 4-10 working days

QLD Metro 2-4 working days

QLD Rural 2-5 working days

QLD Remote 2-7 working days

SA Metro 2-5 working days

SA Rural 3-6 working days

SA Remote 3-7 working days

TAS Metro 3-6 working days

TAS Rural 3-6 working days

VIC Metro 2-3 working days

VIC Rural 2-4 working days

VIC Remote 2-5 working days

WA Metro 3-6 working days

WA Rural 4-8 working days

WA Remote 4-12 working days

Customer Reviews

Be the first to review Principles and Practice of Marketing.