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Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

Hardback
Publication Date: 27/12/2022

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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
ISBN:
9781529779806
9781529779806
Category:
Sales & marketing
Format:
Hardback
Publication Date:
27-12-2022
Language:
English
Publisher:
SAGE Publications, Limited
Country of origin:
United Kingdom
Edition:
2nd Edition
Dimensions (mm):
228.6x177.8mm
Weight:
1.22kg

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