This book gives you an idea what it is to think pro-actively. The major part is about the "Electronic products"' "Product Creation Process" but the book shows also examples of what pro-activity will bring in other areas from our global community. The twofold character of pro-activity is explained. The first one is the statistical approach. The interpretation and projection of measurements to the future, called prediction by regression, will give us a high probability of success in our prediction, called a Confidence Interval estimate for a future value. The second one is to use highest architectural knowledge, highest experience and highest statistical knowledge in a structured 4D-CFMEA methodology to predict future problems and to prevent these predicted problems. The book gives examples of how departments in major companies violate the basic principles of management and customer mindset. They are spending huge amounts of money on masking problems created by the re-active company approach. Lack of pro-active measurements opens doors to complete departments drifting away from product quality and the company's core values. Being re-active is so easy. Just wait till it happens to act. Being pro-active is so much different. It makes people proud about their good work.