This text shows how cultural products are produced, marketed and sold in an increasingly global economy, and provides an understanding of the relations between the economic and the cultural. The contributors: examine the emergence of truly global cultural products and the strategies of global cultural players; analyze how culture is circulated through the activities of the cultural intermediaries of design, marketing and advertising; explore culture production through an examination of the contemporary fashion industry; consider why culture has become a crucial concern in business and organizations, and how the construction of particular corporate cultures has implications for the creation of identities which blur the boundaries between work and leisure. This book is published as a course text for the Open University course "Culture, Media and Identities" (D318).