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Propaganda

Propaganda

A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy

by Edward Bernays and William Garner
Paperback
Publication Date: 15/09/2020

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No Description Available
ISBN:
9781944855369
9781944855369
Category:
Society & social sciences
Format:
Paperback
Publication Date:
15-09-2020
Publisher:
Adagio Press LLC
Country of origin:
United States
Edward Bernays

Edward Bernays (1891–1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s.

During his career in public relations, Bernays devised and popularised many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organisations, governments around the world, and advocacy groups in many fields.

"Public relations, effectively used, helps validate an underlying principle of our society - competition in the market place of ideas and things," he wrote in 1971.

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