Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
- ISBN:
- 9781446273388
- 9781446273388
-
Category:
- Research & development management
- Format:
- Hardback
- Publication Date:
-
30-11-2015
- Language:
- English
- Publisher:
- SAGE Publications, Limited
- Country of origin:
- United Kingdom
- Edition:
- 2nd Edition
- Dimensions (mm):
- 228.6x152.4mm
- Weight:
- 0.79kg
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