Rapid Modelling and Quick Response presents new research developments in the fields of rapid modelling and quick response linked with performance improvements (based on lead time reduction, etc., as well as financial performance measures). The papers and teaching cases in this book were presented at the second Rapid Modelling Conference: "Quick Response -- Intersection of Theory and Practice". The main focus of this collection is the transfer of knowledge from theory to practice, providing the theoretical foundations for successful performance improvement. This conference volume challenges the traditional notions of rapid modelling, and offers valuable contributions to the scientific communities of operations management, production management, supply chain management, industrial engineering and operations research. Rapid Modelling and Quick Response will give the interested reader (researcher, as well as practitioner) a good overview of new developments in this field.