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Reaching Audiences

Reaching Audiences

Distribution and Promotion of Alternative Moving Image

by Peter Thomas and Julia Knight
Paperback
Publication Date: 15/01/2012

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From Hollywood blockbusters to art films, distributors play an important role in getting films in front of audiences and thus in shaping the nature of film culture. Of central concern to Reaching Audiences are the distribution practices developed to counter Hollywood's dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last forty years by small companies on the periphery of the United Kingdom's film industry-practices now being replicated by a new generation of digital distributors. Although largely invisible to outsiders, the importance of distribution networks is widely recognized in the industry, and this book is a key contribution to our understanding of the role they play.
ISBN:
9781841501574
9781841501574
Category:
Cinema industry
Format:
Paperback
Publication Date:
15-01-2012
Language:
English
Publisher:
Intellect
Country of origin:
United Kingdom
Pages:
304
Dimensions (mm):
229x178x16mm
Weight:
0.49kg

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