What You Don't Know Can Hurt You... Buying or selling a house? Tracy McLaughlin, one of the top US real estate agents, wants you to walk away with more money in your pocket. Technology has empowered today's home buyers and sellers with unprecedented access to information, and even the ability to direct the sales process. Armed with troves of data, buyers and sellers think they have it figured out, but they are walking over a cliff mistaking information for expertise. By sharing her inside view on sales, Tracy provides the expert guidance you need to maximize the value of your home. Is staging worth it? Should you update your home before selling? What are buyers looking for? Tracy answers all these questions and more in this extremely readable and practical guide. In this book by real estate expert Tracy McLaughlin, readers will discover... How seemingly innocuous decisions can carry big price tags, How to avoid common emotional and psychological traps, Advice for findings the right real estate agent After graduating from UC Berkeley, Tracy became one of the top producing agents in the San Francisco Bay Area's Marin County. With over two billion dollars in sales, Tracy has provided pre-listing design and construction advice for hundreds of sellers to maximize their home's value prior to selling. In 2009, she and a partner bought Pacific Union International and Tracy helped brand, recruit and grow the company into the 5th largest brokerage in the United States before selling her interest. Consistently ranking in the top seventy-five agents in the United States, Tracy has had the highest grossing sales in Marin County for 14 consecutive years: a record-breaking achievement. Book jacket.