Free Shipping on Order Over $90
AfterPay Available
Regulating Online Behavioural Advertising Through Data Protection Law

Regulating Online Behavioural Advertising Through Data Protection Law

by Jiahong Chen
Publication Date: 28/05/2021
or 4 easy payments of $59.06 with
      Please Note: We will source your item through a special order. Generally sent within 120 days.
This item qualifies for FREE delivery
This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting.

Jiahong Chen illustrates a concise overview of the technical, economic and legal aspects of adtech together with coverage of other important areas. These include: the ongoing debates around online advertising and data protection, an up-to-date analysis of the application of the GDPR, and insights into both the practices and theories of the regulation of data protection law. The book provides a clear picture of what is truly at stake with online advertising practices, concluding with a critical assessment of the current regime and a proposed approach to reform data protection laws.

This book will provide essential reading for researchers and law students requiring an overview of the legal framework and current practices, alongside legal practitioners and policymakers evaluating the benefits and risks of data-driven technologies.

Publication Date:
Edward\Elgar#Publishing, Incorporated
Country of origin:
United States
Dimensions (mm):

Our US supplier has this title on order.  You can place a backorder for this title now and we will ship it to you when it becomes available. 

While we are unable to provide a delivery estimate, most backorders will be delivered within 120 days. If we are informed by our supplier that the title is no longer available during this time, we will cancel and refund you for this item.  Likewise, if no delivery estimate has been provided within 120 days, we will contact our supplier for an update.  If there is still no delivery estimate we will then cancel the item and provided you with a refund.

If we are able to secure you a copy of the title, our supplier will send it to our Sydney warehouse.  Once received we make sure it is in perfect condition and then despatch it to you via the Australia Post eParcel service, which includes online tracking.  You will receive a shipping notice from us when this occurs.

Customer Reviews

Be the first to review Regulating Online Behavioural Advertising Through Data Protection Law.