Legend in Marketing: Relationship Marketing

By Jagdish N. Sheth

Relationship Marketing highlights the pioneering work of Dr. Jagdish N. Sheth, a globally recognized expert in marketing strategy. This book in the Legend in Marketing series focuses on Dr. Sheth's contributions to the theory and practice of relationship marketing-an approach that has transformed the way businesses think about customer engagement, loyalty, and long-term success.

In this book, Dr. Sheth examines the critical factors that drive relationship marketing, emphasizing the importance of trust, commitment, and communication in fostering lasting connections between businesses and their customers. His research also explores how relationship marketing can lead to sustained customer loyalty, increased profitability, and competitive advantage in today's dynamic market.

For marketers, students, and researchers, this book provides a comprehensive understanding of relationship marketing strategies and their real-world applications. Dr. Sheth's insights offer a practical framework for developing customer-centric marketing approaches that strengthen relationships and create value over time.

Whether you're new to marketing or an experienced professional, Relationship Marketing serves as an essential guide to understanding how long-term customer relationships drive business success. Dr. Sheth's work continues to influence modern marketing strategies and offers valuable lessons for anyone looking to master the art of building lasting connections with customers.