The McDonaldization thesis argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. Restisting McDonaldization engages in a critical appraisal of this thesis. Among the topics discusses are: the rationalization of modern life - the effects of increasing cultural commodification - the impact of globalization on social and cultural life - the changing character of consmer culture - the increasing significance of technology in cultural relations - the politics of modern citizenship